This is a new blog for past participants of the Double Your Clients in 90 Days program. I plan to alternate the Intrinsic Success blog and this blog from week to week. I wanted to continue to provide you with support, as a past participant of the DYC program, with tips and ideas to help you to increase your clinic business and have abundance. I hope you enjoy this blog... Oh and if you don't want to receive the Intrinsic Success blog just unsubscribe.
So here we go...
It is interesting that when it comes to our health most people want to see the best practitioner. The practitioner that is going to understand what we are going through and also the one with the most experience in our particular illness. However most of the time we just try potluck or better still get a referral from a friend or family member. Being an expert allows you to get more referrals and also leverage the expert status.
When it comes to the medical profession they have nailed the expert paradigm. However when it comes to natural therapies it is even more potluck as most therapists are seen as generalists. In the medical profession experts are everywhere. Have you ever noticed how busy and expensive an expert is? There is a reason for this, when you become an expert people will pay more and wait longer to see you as the perception is that you will help them quicker than non-expert.
So what will becoming an expert do for you? Most people, when I say become an expert say, but I want to have as many clients as possible and I might loose all those other clients that I have been seeing. Not the case in fact you will continue to see a wide range of clients but your business will be busier and you will make more money.
So what is your passion or interest? This is usually where your expertise will come from. Who or what type of people do you see a lot of? This is the other place that your expertise might come from.
If you want to increase your clients and also make more money become an expert... Connect with the expert within then go tell everyone what you specialise in.
Have a great week... Marcus
So here we go...
When it comes to the medical profession they have nailed the expert paradigm. However when it comes to natural therapies it is even more potluck as most therapists are seen as generalists. In the medical profession experts are everywhere. Have you ever noticed how busy and expensive an expert is? There is a reason for this, when you become an expert people will pay more and wait longer to see you as the perception is that you will help them quicker than non-expert.
So what will becoming an expert do for you? Most people, when I say become an expert say, but I want to have as many clients as possible and I might loose all those other clients that I have been seeing. Not the case in fact you will continue to see a wide range of clients but your business will be busier and you will make more money.
So what is your passion or interest? This is usually where your expertise will come from. Who or what type of people do you see a lot of? This is the other place that your expertise might come from.
If you want to increase your clients and also make more money become an expert... Connect with the expert within then go tell everyone what you specialise in.
Have a great week... Marcus
