The journey to find our 'inner guru' or our expert-ness, what we choose to be an expert in, can be a tough one that can take a long time. Before I understood the meaning behind action precedes clarity I spent a number of years tormented by the desire to find my expertise.
In fact I became obsessed with this endeavor. That was until I realised that all this hunting was only getting int eh road of me doing. It was a way of avoiding the truth of who I was and the success that was meant to manifest.
When I turned my practice around and gave complete and utter focus on massive action the universe opened up. Not only did I connect with my 'inner guru' but also I got busier and become more successful as a result. The journey to working at the speed of massive action can be very confronting. You are going to have to deal with those demons that have been getting in the road! However if you move fast enough the old habits, beliefs and fears get caught out and you can take them by surprise. Massive action allows you to move faster than your fears and before long you are busy and manifesting success at all levels.
So get into massive action, how I hear you ask?
Well the first step is to look at the clients that you currently see and ask yourself 'what are the patterns I am seeing here?' 'what do I really enjoy treating?' and 'who do I want to be as a healer?' When you have the answer to these questions, and even if you don't, go out into the world and speak to everyone. Walk the street and introduce yourself to other shop owners in your community. Tell them who you are, or who you think you are in that moment, and what you do and ask them to refer and help you by helping them. I live by the philosophy that if I give something to someone else then I will get it back ten fold. So go into to other businesses and ask them, how can I help you to get more clients? Who is you perfect client?
The other rule I have when I am in massive action is:
During work hours only do client generating activities!
Therefore tinker after hours, build your web site, brochures and cards after hours. Speak to friends after hours and look at Facebook after hours... get the message here? Put your head down and get on with it! There are so many different client generating activities that you can be doing, her is a small sample to get you going...
1. Speak to other retailers in the community;
2. Speak to fellow practitioners at your clinic;
3. Speak to practitioners in other clinics that work well with your modality, massage with chiropractic for example;
4. Speak to businesses where you clients congregate, gyms, mothers groups, council groups, sports centers etc...;
5. Walk into businesses ad talk to the owner/manager about helping their staff out;
6. Call past clients;
7. Connect with sporting clubs that you are a member of;
8. Connect with key influencers in your network, those people who talk to people and would be a good sales person for you and your practice.
The list is endless so there is no excuse to be sitting doing non-client generating activities during business hours. Anything else is just distraction and sabotage. Feeling a little challenged yet? If you want to double your clients quickly then get off your bum and get into massive action...NOW!
There is no reason why you can't have a busy and abundant clinic practice...none! If you are already flat out then the next step is to learn how to leverage...more on that later.
Have a great week and have fun moving at the speed of massive action, it will change your business forever and as a byproduct it will help you to find clarity about you and your amazing work.
Cheers Marcus
No comments:
Post a Comment